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Best Practices in Building Your Corporate Value Proposition

POP-250 Report Cover

Download FREE Excerpt

ID: POP-250

Features:

42 Info Graphics

1 Data Graphics

5 Metrics

5 Narratives

Pages: 43

Published: Pre-2019

Delivery Format: Shipped

 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
A corporate brand is a single, clear promise that a company makes and fulfills for its stakeholders. Branding is the strategic process of establishing both the tangible and intangible attributes to differentiate your company and give it focus to consumers and others. Therefore, it is imperative for companies to define their value proposition by showcasing their products and / or services as unique from others to gain competitive edge. If companies cannot, then customers may default to the most basic option of differentiation -- price alone.

Best Practices, LLC undertook this study to help corporate leadership understand the importance of a corporate brand. Branding is the strategic process of establishing both the tangible and intangible attributes to differentiate your company and give it focus to consumers and others.

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Medical; Electronics; Laboratories; Biopharmaceutical; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Communications; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics


Companies Profiled:

Study Snapshot

This presentation was compiled from various primary and secondary research conducted by Best Practices, LLC.

Key topics in this study include:

  • Understanding Corporate Value
  • J&J Case Study: Origin on Trust
  • G.E. Healthcare’s Healthymagination
  • Eli Lilly Case Study on Social Responsibility
  • Corporate Brand Planning Processes
  • Why Focus on Customer Loyalty?
  • Achieving the Corporate Value Proposition

Sample Key Finding

Using Community Programs to Build Corporate Image: More companies are learning that time is money, as they are encouraging-and in some cases mandating-their employees to volunteer in areas that strengthen communities and improve the human condition. Benefits are huge for the recipients, but they are also considerable for the corporation.



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