JANUARY 2022 Research Alert

This month we added five new studies to the Best Practice Database, the research repository for Best Practices, LLC. This month's new studies explore two topical areas: developing effective medical and market access teams in medical device organizations and creating effective Digital Opinion Leader programs in Medical Affairs. The first two studies deal with key factors in creating Medical Affairs and Market Access teams in medical device organizations, including staffing, investment, and thought leader and payer engagement. The next three studies address important elements of Digital Opinion Leader engagement programs, including structure, identification/engagement and vendor utilization.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Creating Effective Medical Affairs and Market Access Teams in Medical Devices: Staffing, Investment, and External Engagement (5710) Best Practices, LLC undertook this research to capture crucial staffing, resourcing, and operational performance benchmarks for Medical Affairs and Market Access teams within medical device companies. This research will inform leaders on how to build and resource their teams to ensure they effectively differentiate their products in the competitive medical device sector.
	Download: Creating Effective Medical Affairs and Market Access Teams in Medical Devices: Thought Leader and Payer Insights (5711) This study captures crucial thought leader and payer engagement benchmarks for Medical Affairs and Market Access teams within medical device companies. The research highlights how to use thought leader and payer interactions to inform marketplace decisions for device products.
	Download: Medical Affairs and Digital Opinion Leaders: State of the Industry and DOL Program Structure (5712) This Best Practices, LLC research examines how Medical Affairs teams at biopharma companies can successfully collaborate with Digital Opinion Leaders. The study benchmarks key aspects of an effective DOL engagement program, including program objectives and DOL team structure and staffing.
	Download: Medical Affairs and Digital Opinion Leaders: Identifying and Engaging DOLs (5713) This benchmarking research probes key aspects of DOL identification and engagement, including DOL profiling, institutional engagement, high-impact communication channels and activities, valuable content types, and DOL impact assessment.
	Download: Medical Affairs and Digital Opinion Leaders: Partnering with Vendors and Lessons Learned (5714) Best Practices, LLC undertook this research to benchmark key aspects of a DOL engagement program, including vendor management and ensuring compliant DOL engagement.