New Product launch

A well-planned and executed product launch strategy can power rapid product sales uptake. However, developing a comprehensive strategy and communicating it effectively across the global organization is challenging. Although the foundation of successful new product launch remains the same – a sound sales and marketing strategy – the level of complexity continues to rise. Product teams must continuously refine and review launch strategy to address established or emerging trends such as increased payer influence, tougher competition, focus on health outcomes, shift toward specialty products, global scalability, impact of digital media and tighter budgets. Benchmarking product launch strategies and post-launch management tactics can help mitigate the risk associated with overspending or underfunding as well as help avoid failure points.

Specifically, executives use our benchmarking services to:

New Product launch Services

Visit Product Launch Research & Consulting

Our custom research services are designed to improve your organization's performance by assessing and analyzing the winning practices of leading corporations

View Product Launch Benchmarking Reports

Our in-depth benchmarking reports contain detailed industry-specific and cross-industry analyses, performance metrics, process insights and best practices from primary research conducted across leading organizations

Access Product Launch Best Practice Database

Our Best Practice Database provides instant access to critical pharmaceutical benchmarks, tactics, trends, process maps and case studies

View Product Launch Advisory Services

Our members-only benchmarking research and networking service allows you to stay a step ahead of competition and align, staff and fund your business to drive organizational success