FEBRUARY 2020 Research Alert

This month we added five new studies to the Best Practice Database, the research repository for Best Practices, LLC. This month's new studies focus on two topical areas: new product launch investment and Health Economics and Outcomes Research. The launch investment studies examine key areas of a product launch and investment from three years before launch up to launch year; the first document has overall launch investment, the second study looks at launch activity investment and the third examines staffing allocation. The first HEOR study, meanwhile, looked at structure and launch investment for outcomes activities while the second study examined technology, training and staffing for HEOR.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Resourcing a Successful Product Launch: Investment Benchmarks (5597) Best Practices, LLC conducted this research study to benchmark the investment required for a successful new product launch in the U.S. market. This study includes cost benchmarks for each of the three years prior to launch as well as the launch year.
	Download: Resourcing a Successful Product Launch: Activity Investments (5598) This metric-heavy research aims to support brand and marketing leaders in developing competitive launch and pre-launch activity budgets to ensure successful U.S. market entry for new products.
	Download: Resourcing a Successful Product Launch: Staffing Allocation (5599) To help brand and marketing leaders in developing competitive staffing targets for launch and pre-launch activities, Best Practices, LLC undertook benchmarking research that probes current staffing allocations across the key activities required for a successful product launch.
	Download: Leveraging Outcomes Data: Structure and Launch Investment for Health Economics & Outcomes Research (5600) This study illustrates the strategies for effective health outcomes data communication and utilization and how HEOR collaborates with key internal stakeholders. The research also outlines the launch investment timeline for HEOR activities during new product development.
	Download: Leveraging Outcomes Data: Technology, Training and Staffing for Health Economics & Outcomes Research (5601) This study examines the different technologies/platforms and their effectiveness in communicating outcomes information and how organizations approach the issue of training for the HEOR function. The study also highlights HEOR staffing levels as well as where this critical function sits within organizations.