MAY 2021 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. This month's new studies explore two topics: omnichannel marketing and sales staffing for launch. The first three studies examine the key aspects of omnichannel marketing, including staffing and investment; launch and performance measurement; and mobile engagement and digital innovation. The last research study focuses on sales launch staffing for the emerging blockbuster Ultomiris.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Omnichannel Marketing: Optimize your Digital Marketing Staffing and Investment (5679) This Best Practices, LLC study establishes industry benchmarks around digital marketing staffing and investment.
	Download: Omnichannel Marketing: Digitizing NPP, Launch and Performance Measurement (5680) This new study provides insights and benchmarks into current practices around digitizing new product planning and launch, and digital performance measurement.
	Download: Omnichannel Marketing: Mobile Engagement and Digital Innovation (5681) Best Practices, LLC undertook this study to ascertain current industry practices around mobile engagement and digital health.
	Download: Ultomiris Case Analysis: Summoning the Right Sales Resources to Support a New Blockbuster's Launch (5682) This analysis was undertaken to examine the field sales and medical resources deployed by Alexion to maximize the launch of ULTOMIRIS (ravulizumab-cwvz) in the United States.