APRIL 2018 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. This month's new studies explore two topical areas: Medical Booths at Congresses and Medical Device Business in Emerging Markets. One of the Medical Booth studies deals with measuring the performance of a booth while the other related study explores the types of materials that MSLs utilize at the booth (this study also contains a chapter with interview narratives from study participants). The two medical device studies deal with how to successfully move into emerging markets in Asia-Pacific and Latin America; the studies examine investment, operations and success factors. One of the studies includes case studies of individual markets in these two regions.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Best Practices in Improving Medical Affairs Booth Impact at Congresses: Performance Measurement and Poster/Investigator Receptions (5500) Creating and managing compelling booth exhibits while balancing internal compliance requirements is one of the biggest challenge for medical communications staff. Best Practices, LLC performed this research study to identify current booth practices such as gaming, poster/investigator receptions, and presenting US and EU content at international conferences.
	Download: Best Practices in Improving Medical Affairs Booth Impact at Congresses: MSL Materials and Interview Narratives (5501) As part of their field work, MSLs are often the ones sharing medical information with physicians and KOLs attending medical congresses and conferences. Best Practices, LLC performed this research study to provide biopharma companies with current insights into what medical content MSLs are utilizing in the field, and the use of MSL receptions at congresses. This study also contains a chapter with narratives from deep dive executive interviews.
	Download: Growing your Medical Device Business in Asia-Pacific and Latin America: Investment and Operations (5503) This Best Practices, LLC benchmarking study is designed to aid marketing and commercial functions in making competitive investment, headcount, and operational decisions in high-potential markets in Asia-Pacific (APAC) and Latin America (LATAM). In particular, this study provides benchmarks around the spend distribution and headcount allocation to specific APAC and LATAM markets.
	Download: Growing your Medical Device Business in Asia-Pacific and Latin America: Success Factors and Case Studies of Individual Markets (5504) While there is an increase in access, health awareness and per-capita income, the diversity and unique complexities of emerging markets in LATAM and APAC regions pose great challenges in achieving emerging market success. Best Practices, LLC undertook this benchmarking research to identify the critical factors for driving success in high-potential markets in Asia-Pacific (APAC) and Latin America (LATAM).