SEPTEMBER 2018 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. This month's new studies explore two important areas within pharma: Combination Products and Digital Initiatives within Medical Affairs. Three of the new studies revolve around pharma's growing use of digital tools to communicate with internal and external stakeholders. One of the studies looks at digital patient engagement in global, emerging and developed markets; the other two digital studies are focused on digital initiatives within Medical Affairs. The last study examines Combination Products and improving internal development and management for these types of products.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Leading in the Combination Product Space: Insights for Improving Internal Development and Management (5521) Best Practices, LLC undertook this benchmarking research to help pharmaceutical and other healthcare companies improve the way they develop, manage and commercialize new combination products. In particular, this study will inform product and leadership teams about development phases and decision points, timing, partner management, and IP protection needed to successfully develop and launch combination product assets.
	Download: Digital Patient Engagement Strategies in Global, Emerging, and Developed Markets: Structure, Technology, and Tools for Successful Programs (5522) As pharma moves to digital platforms to interact with patients, organizations are unsure about the most appropriate structure, technology and tools to utilize for their digital patient engagement groups in different markets. Best Practices, LLC conducted this study to uncover the tactics used by leading life sciences organizations as they shift toward digital patient engagement in global, emerging and developed markets.
	Download: Driving the Value of Digital Initiatives in Medical Affairs: Channel Activities and Challenges (5525) Digitalization is changing the way Medical Affairs interacts with key internal and external stakeholders. Best Practices, LLC undertook this benchmarking research to provide insights into the digital activities and channels being used and explored by Medical Affairs groups, and the challenges that come with digitalization.
	Download: Driving the Value of Digital Initiatives in Medical Affairs: Roles, Patient Engagement, and Resourcing (5526) As pharma’s digital capabilities evolve, different functions such as Medical Affairs are turning to digital tools to interact with stakeholders. This new study from Best Practices, LLC probes the growing use of digital within Medical Affairs and how this shift is affecting roles and reporting, patient engagement and resource levels.