AUGUST 2019 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. This month's new studies involve the Medical Affairs function and its role in two critical - and overlapping - areas: field-based medical teams and launch. The first two studies, which focus on the CNS therapeutic area, revolve around the theme of improving the impact of field medical teams. Topical areas include staffing and resourcing, thought leader engagement and managing field activities and productivity levels. The remaining two new studies are focused on Medical Affairs and launch; specifically these studies examine the function's role and activities as well as the timeline, resources and preparedness metrics that Medical Affairs leaders are using to maximize their impact on launch.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Improving the Impact of CNS Field-Based Medical Teams in Major Global Markets: Optimizing Staffing and Resources (5570) Best Practices, LLC conducted this benchmarking research to help companies fill knowledge gaps around key CNS MSL/field-based medical team operational areas, including: staffing levels, resource allocations, and preferred MSL qualifications and experience.
	Download: Improving the Impact of CNS Field-Based Medical Teams in Major Global Markets: Thought Leader Engagement, Managing Field Activities & Productivity Levels (5571) This research helps identify key deficiencies and opportunities for overcoming field medical team challenges, including proactive vs. reactive interactions, meeting goal time for training and interactions, and measuring overall MSL value and effectiveness.
	Download: Maximizing the Impact of Medical Affairs in Product Launch: Roles and Activities (5572) Best Practices, LLC conducted this research to examine the different roles and activities associated with Medical Affairs in a product launch. Medical Affairs leaders can use this study to compare how their organization utilizes Medical Affairs in the build-up to launch.
	Download: Maximizing the Impact of Medical Affairs in Product Launch: Timeline, Resources, and Preparedness (5573) This study examines how Medical Affairs can effectively plan and execute its role in overseeing launch timeline, resources and preparedness. The research also reviews critical success factors and major pitfalls and technology tools used by Medical Affair during launch.