FEBRUARY 2017 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. One of the new studies focuses on the digital marketing function and topics include customer engagement and content approval tactics. The last three documents are from our new study on best practices in scientific publications strategy. These three studies explore key aspects of the publications function, including structure, staffing, budget, measuring effectiveness and handling neutral/negative results.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Healthcare Digital Marketing Innovation: Customer Engagement and Content Approval Tactics (5446) Best Practices, LLC undertook benchmarking research to probe how savvy biopharma digital marketers are expanding the reach and effectiveness of digital customer engagement through emerging channels, measuring ROI for innovative activities, and enhancing the digital content and program review and approval process.
	Download: Best Practices in Scientific Publications Strategy: Structure, Staffing and Budget (5448) With increasing calls for greater transparency and data disclosure, global scientific publications leaders must ensure both scientific credibility and commercial viability. Best Practices, LLC undertook benchmarking research to identify current publication group benchmarks around structure, staffing and budget at pharmaceutical and biotechnology companies.
	Download: Best Practices in Scientific Publications Strategy: Alignment and Effectiveness (5449) This Best Practices, LLC research investigates how top pharmaceutical and biotechnology companies shape their global scientific publication strategies to align not only across functions but also regional affiliates. The study also looks at how organizations are measuring the effectiveness of their publications group.
	Download: Best Practices in Scientific Publications Strategy: Neutral/Negative Results and Publication Best Practices (5450) One of the challenges facing scientific publications is how to handle neutral or negative clinical trial results. This Best Practices, LLC study explores what strategies and tactics leading biopharmaceutical companies use to ensure all results are publicly available. The study also provides study participants’ views on best practices and lessons learned for the global scientific publications function.