FEBRUARY 2021 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. This month's new studies explore two important topics: primary care product launches and medical insight generation and distribution. The first two studies examine important aspects of primary care launches such as targeting, engagement, promotion, sales preparation and uptake. The last two research studies on medical insights look at the underlying processes, tools, activities and training that are most effective for gathering and distributing medical insights.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Primary Care Launch & Physician Engagement: Targeting and Launch Uptake (5663) Best Practices, LLC conducted this meta-analysis research to assist launch planning in two critical areas: primary care targeting and launch uptake. This study also illustrates how companies can leverage key product advantages and avoid common industry pitfalls.
	Download: Primary Care Launch & Physician Engagement: Promotion, PCP Habits, and Internal Sales Preparation (5664) This meta-analysis research was undertaken by Best Practices, LLC to assist launch planning in three important areas: primary care messaging, PCP habits and internal sales preparation.
	Download: Gathering and Distributing Insights within Medical Affairs: Structure, Disseminating Insights, and Lessons Learned (5666) This study delivers benchmarks around the structure of Medical Insights and Dissemination groups; actionable intelligence gathering; and activities and tools required for disseminating insights. It also highlights the innovative practices and key lessons learned in effectively gathering and disseminating insights.
	Download: Gathering and Distributing Insights within Medical Affairs: Insight Gathering Tools, Activities and Training Techniques (5667) This benchmarking research identifies the best practices for gathering insights within the Medical Affairs organization. The study provides benchmarks around coordination, activities, training techniques and tools required for effectively gathering insights.