MARCH 2019 Research Alert

This month we added four new studies to the Best Practice Database, the research repository for Best Practices, LLC. This month's new studies involve two areas: Medical Affairs and Marketing. The two studies involving Medical Affairs examine how this vital function can deliver value to internal stakeholders; one of the studies deals with collaborations and challenges working with internal groups and the second study reviews the capabilities and performance metrics that can demonstrate value to leadership. The two Marketing studies look at the issue of creating a career path for high-impact marketers so that an organization develops new leaders for vital activities around product launches and brand growth; the third study reviews training and development programs to develop high-level marketers and the fourth study includes narratives from marketing executives regarding best practices for developing marketers.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: How Medical Affairs can Deliver Value to Internal Stakeholders: Collaborations, Challenges & Mitigation Tactics (5546) Best Practices, LLC undertook this benchmarking research to probe Medical Affairs' role in working with internal stakeholders. This study uncovers mitigation tactics to overcome the many challenges encountered in improving the perception of the value Medical Affairs brings to an organization.
	Download: How Medical Affairs can Deliver Value to Internal Stakeholders: Activities, Capabilities & Performance Metrics (5547) This benchmarking research probes the activities and success metrics that lead to an improved collaborative performance of the Medical Affairs function, thereby helping Medical Affairs leaders to communicate a strong value proposition to internal stakeholders and senior leadership.
	Download: Creating a Career Path for High-Impact Marketers in the Pharma Industry: Training and Development & Executive Narratives (5548) This benchmark study provides a deeper understanding of the critical marketer training and development approaches and best practices that sophisticated healthcare organizations are using to develop future marketing leaders.
	Download: Creating a Career Path for High-Impact Marketers in the Pharma Industry: Executive Narratives for Developing Marketers (5549) Organizations are employing various tactics and strategies to develop high-level marketers into future leaders to lead upcoming launches and grow brands. This study provides narratives from marketing leaders from 18 organizations who discuss best practices for developing marketing talent.