Best Practices for Improving Medical Affairs Booth Impact

STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

Biopharmas invest heavily in medical booth exhibits to showcase their pipeline and products at key medical conferences and congresses. However, Medical Affairs teams often face challenges in effectively utilizing technology to create compelling and interactive medical information displays, balancing internal compliance requirements with the evolving practices of exhibit booths at major scientific congresses, and measuring the impact of booth investments.

Best Practices, LLC conducted this benchmarking study to provide valuable insights into how biopharma companies can enhance their Medical booth strategies. By analyzing current practices and industry-wide performance levels, this report equips organizations with the knowledge needed to optimize their booth content, display methods, and engagement tactics. It also serves as a comprehensive resource for Medical Affairs teams looking to improve their impact at medical conferences while ensuring compliance and meeting the informational needs of HCPs.

Industries Profiled:
Biotech; Pharmaceutical; Manufacturing; Consumer Products; Diagnostic; Medical Device; Biopharmaceutical; Health Care

Companies Profiled:
Amgen; Astellas; Bayer; Chiesi Global Rare Diseases; EMD Serono; Ipsen; Incyte; Morphic Therapeutic; Novartis; OPEN Health; Protagonist Therapeutics; Purdue Pharma; Regeneron; Takeda Pharmaceuticals; Teva Pharmaceuticals; Vertex Pharmaceuticals; Xenon Pharmaceuticals

Study Snapshot

Best Practices, LLC engaged 20 Medical Communications and Scientific Publications leaders from 17 biopharma companies for this research project. The research employed a quantitative survey as the primary method of data collection, supplemented by qualitative insights to enhance the findings.

Key topics covered in this report include:

Medical Affairs Booth Content
Display Methods for Medical Booth Content
Approaches to US and EU Content
Measuring Medical Booth Success
Poster/Investigator Events at Congresses
Medical Content Utilized by MSLs in the Field

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Medical Booth Content and Display: Disease state and pipeline information are shared with congress attendees by a variety of new and traditional means (e.g., static panels, websites, videos, other interactive media). 90-95% of organizations share this information proactively at booths.

Table of Contents

Sr. No.	Topic	Slide No.
I.�	Executive Summary	Pg. 3-8
II.�	Medical Affairs Booth Content and Information Availability, Display Tactics	Pg. 9-20
III.�	Best Practices of Medical Affairs Booth Activities, Performance Measurements	Pg. 21-28
IV.�	Company-Hosted Poster/Investigator Events at Congresses	Pg. 29-32
V.�	Innovative MSL Content Sharing and Participation in Congress Events	Pg. 33-39
VI.�	Benchmark Demographics	Pg. 40-43
VII.�	About Best Practices, LLC	Pg. 44

List of Charts & Exhibits

I. Executive Summary

Medical booth impact: Research overview, objectives, methodology, and topics
Benchmark study partners
Study definitions
Key study findings

II. Medical Affairs Booth Content and Information Availability, Display Tactics

Top 5 booth content types shared per display method
Types of content shared and displayed at medical booths at congresses
Interview narrative around the factors impacting content display at medical information/medical affairs booth
Most important factors affecting a biopharma company’s decision for booth content selection
Content types and formats available at virtual booths
Interview narrative around embracing a mix of technologies to bring attendees to the booth and engage them effectively
Most valuable interactive elements for enhancing the learning experience at medical affairs booths
Interview narrative around effectiveness of interactive games
Differentiation of US, EU, APAC, and other regional information at international congress booths
Interview narratives around differentiating medical booth information as per the region

III. Best Practices of Medical Affairs Booth Activities, Performance Measurements

Effective medical booth strategies to pique the attendees’ interest
Metrics for evaluating medical booth content impact and effectiveness
Comparison of most valuable vs. widely-used metrics for assessing medical information/medical affairs booth content effectiveness
Channels used to send posters or other content to congress attendees
Permissions for e-mail distribution of posters and content to congress attendees
Top practices for medical information/affairs booth content and display at congresses
Top pitfalls in medical booth content and display at congresses

IV. Company-Hosted Poster/Investigator Events at Congresses

Hosting poster/investigator receptions at congresses and content utilized
Re-use of content from previous congresses at poster receptions and the age of materials used
Restrictions on poster/investigator reception attendance at congresses

V. Innovative MSL Content Sharing and Participation in Congress Events

Materials used by MSL teams in the field and sharing methods (proactive vs. reactive)
Content availability and sharing methods at congress events
Adopting innovative MSL materials
Sharing innovative MSL materials
MSL utilization of poster books in the field
MSL-hosted receptions at medical congresses and attendee eligibility

Best Practices in Improving Medical Affairs Booth Impact at Critical Medical Congresses

ID: POP-404

Features:

Pages: 44

Published: 2024

Delivery Format: Shipped

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