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Building More Effective Medical Affairs Product Launch Teams: Respiratory Segment

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ID: POP-392

Features:

12 Info Graphics

32 Data Graphics

650+ Metrics

18 Narratives

Pages: 56

Published: 2024

Delivery Format: Shipped

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STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

Medical Affairs teams play a crucial role in supporting respiratory product launches, ensuring that new treatments are effectively positioned and communicated to healthcare specialists, providers and patients.

Best Practices, LLC conducted this research to investigate the evolving role of Medical Affairs in respiratory product launches. The report examines shifting roles and responsibilities, cross-functional alignment, performance metrics, resourcing, activity effectiveness, launch timelines, and the deployment of digital tools within the respiratory therapeutic area. The report also identifies critical success factors and challenges that are vital for achieving launch excellence in the respiratory therapeutic segment.

Industries Profiled:
Pharmaceutical; Biotech; Diagnostic; Chemical; Health Care; Biopharmaceutical; Consulting; Consumer Products

Companies Profiled:
AstraZeneca; BELLUS Health; BIAL; bioMerieux; Boehringer Ingelheim; Cipla; Eurofarma; Genentech; Gr�nenthal; Labaid Group; Matinas BioPharma; MEDiSTRAVA; Novartis; Sandoz; Sunovion; Vertex Pharmaceuticals

Study Snapshot

Best Practices, LLC engaged 20 Medical leaders from 16 leading life sciences companies in this benchmarking research study. Medical Directors and upper management executives represent nearly four-fifths of the leaders who shared data and insights on Medical launch activities in this study.

Key topics covered in this report include:

Medical Leadership Roles and Launch Activity Effectiveness in Respiratory Segment
Ensuring Cross-functional Alignment and Collaboration in Respiratory Product Launches
Medical Launch Evolution in Respiratory Segment
Respiratory Product Launch Activities Timeline, Performance Tracking, and Resourcing
Critical Success Factors and Major Pitfalls for Medical Affairs During Respiratory Product Launches
Digital Launch Implementation and Impact in Respiratory Segment
Launch Tool Deployment for Respiratory Products

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Medical Leadership Roles: The top quartile of 26 high-value activities includes planning advisory boards, training internally on disease state, developing medical strategy, conducting medical education and ensuring medical communication execution.

Table of Contents

Sr. No.	Topic	Slide No.
I.	Executive Summary	Pg. 4
II.	Section I: Launch Excellence and Medical’s Role & Activity Effectiveness	Pg. 6-12
III.	Section II: Ensuring Cross-functional Alignment and Collaboration	Pg. 13-15
IV.	Section III: Adopting to Ongoing Changes in Medical Landscape	Pg. 16-20
V.	Section IV: Launch Timeline, Preparedness Metrics, and Resourcing	Pg. 21-26
VI.	Section V: Critical Success Factors and Major Pitfalls	Pg. 27-32
VII.	Section VI: Digital Influence on Launch Processes and Launch Tool Deployment	Pg. 33-41
VIII.	Section VII: Participant Demographics	Pg. 42-43
IX.	Section VIII: Detailed Benchmark Study Data	Pg. 44-55
X.	Section IX: About Best Practices, LLC	Pg. 56

List of Charts & Exhibits

I. Launch Excellence and Medical’s Role & Activity Effectiveness

Medical launch excellence framework
Medical Affairs’ role in respiratory product launches
Medical leadership roles in respiratory product launches
Medical Affairs’ effectiveness in respiratory product launch activities
Most effective launch activities for Medical Affairs in respiratory segment
Improvement opportunities for Medical Affairs around respiratory product launch activities

II. Ensuring Cross-functional Alignment and Collaboration

Medical Affairs’ work with internal colleagues to ensure successful respiratory product launches
Role of Medical Affairs group in cross-functional respiratory product launch teams

III. Adopting to Ongoing Changes in Medical Landscape

Change fronts for Medical launch evolution
Medical Affairs’ launch evolution around digital data dissemination and communication
Medical Affairs’ launch evolution around medical education
Medical Affairs’ launch evolution around organizational support

IV. Launch Timeline, Preparedness Metrics and Resourcing

Medical Affairs’ respiratory product launch activities timeline
Total annual Medical Affairs launch investment in U.S. dollars and number of FTEs for respiratory products during each of the years in launch phase
Launch dashboard and information used with the dashboard for respiratory segment
Percentage of total Medical Affairs launch investment allocated to each of the listed Medical Affairs activities
Percentage of total Medical Affairs launch FTEs allocated to each of the listed Medical Affairs activities

V. Critical Success Factors and Major Pitfalls

Critical success factors for Medical Affairs in respiratory product launches
Areas where advanced team planning is key for respiratory product launches
Six critical areas for successful Medical Affairs launch readiness in respiratory segment
Major pitfalls for Medical Affairs during respiratory product launches
Six major challenge areas for Medical Affairs during respiratory product launches

VI. Digital Influence on Launch Processes and Launch Tool Deployment

Post-pandemic digital technology utilization in Medical Affairs during respiratory product launches
Impact of digital technologies on current and future respiratory product launch processes
Digital launch tool deployment and impact
Impact of top three digital activities that Medical leads in respiratory segment
Impact of digital activities and programs used to support a successful respiratory product launch
Top digital tools that can bring success to Medical Affairs product launch activities
Fast-growing digital tools that are impacting Medicals’ launch strategy
Example of a valuable digital tool that supports launch activities

VII. Participant Demographics

Geographic responsibility of benchmark partners

VIII. Detailed Benchmark Study Data

Role served by Medical Affairs in respiratory product launches
Medical Affairs’ launch role effectiveness in respiratory segment
Role served by Medical Affairs in planning, research, and education activities in respiratory segment
Role served by Medical Affairs in data dissemination and organizational support activities in respiratory segment
Role served by Medical Affairs in research activities in respiratory segment
Role served by Medical Affairs in education and data dissemination support activities in respiratory segment
Role served by Medical Affairs in organizational support activities in respiratory segment
Medical Affairs launch activity involvement timeline - Evidence generation and field-based medical activities in respiratory segment
Medical Affairs launch activity involvement timeline - Medical information and medical regulatory activities in respiratory segment
Medical Affairs launch activity involvement timeline - HEOR activities and medical / scientific communications in respiratory segment
Medical Affairs launch activity involvement timeline - Independent medical education and external engagement activities in respiratory segment