Creating Buy-In for Marketing Communications Efforts through Database Technology

Building support for a data warehousing project is a key factor in the effort's overall success. This document explores a variety of methods benchmark partners have used to build internal support for data warehousing efforts as well as important factors for long-term performance management of the database. This document details best practices for building consensus among users and executive sponsors.

Industries Profiled:
Health Care


Companies Profiled:
A Leading Health Care Company

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