Best Practices in the Use of Digital Technologies within Medical Affairs: Roles, Reporting and Resourcing of Digital Initiatives in Medical Affairs

As biopharma organizations are increasingly turning to digital tools to shape Medical Affairs’ interactions with key stakeholders, they also need to adjust internally for roles, reporting, and resourcing.

Best Practices, LLC conducted this benchmarking research to probe the use of digital technologies within Medical Affairs. The study provides benchmarks around the roles, reporting and resourcing of digital initiatives in Medical Affairs.

Insights in this study are further presented into three different segments: Digital Leaders; Digital Majority; and Digital Laggards.

KEY TOPICS

• Digital Initiative in Medical Affairs
• Roles and Reporting in Digital Medical Affairs
• Resourcing of Digital Initiatives

• Which of the listed Medical Affairs sub-functions are involved with digital initiatives of any type at your organization and what role do they play?
• What is the role of each of the listed Medical Affairs group(s) in driving digital initiatives?
• What internal groups does Medical Affairs collaborate with to develop and support digital systems and engagement programs?
• Approximately how much does your organization allocate for all Medical Affairs-related digital programs annually?
• Approximately what percentage of your total Medical Affairs budget is allocated to digital initiatives currently?

• Medical Affairs typically collaborates with other internal functions on digital efforts: When it comes to collaborating with internal groups to develop and support digital systems and engagement programs, Medical Affairs groups typically collaborate with IT (91%), Legal (85%), Compliance (83%), Regulatory (57%) and Commercial (53%) groups.

Best Practices, LLC engaged 74 executives from 53 leading life sciences companies in this research through a benchmarking survey instrument and interviews. The study insights are mostly from directors and higher management executives, representing nearly 80% of the participants. Insights in this research are presented into three different segments to provide deeper insights: Digital Leaders (16 respondents); Digital Majority (38 respondents); and Digital Laggards (20 respondents).

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