Best Practices in the Use of Digital Technologies within Medical Affairs: Use of Artificial Intelligence in Medical Affairs

As biopharma organizations increasingly turn to digital tools to shape Medical Affairs’ interactions with key stakeholders, they need to ensure they are also expanding the use of Artificial Intelligence to support their digital initiatives.

Best Practices, LLC conducted this benchmarking research to probe the use of digital technologies within Medical Affairs. The study provides benchmarks around the use and value of utilizing AI for digital initiatives in Medical Affairs.

Insights in this study are further presented into three different segments: Digital Leaders; Digital Majority; and Digital Laggards.

KEY TOPICS

• Digital Initiative Overview and Key Findings
• Artificial Intelligence in Medical Affairs

• Use of artificial intelligence in Medical Affairs – Total benchmark class
• Internal vs external impact of artificial intelligence in Medical Affairs – Total benchmark class
• Active use of artificial intelligence by Medical Affairs in utilizing internal/ external data sources
• Active use of artificial intelligence by Medical Affairs in facilitating medical activities
• Internal vs external impact of artificial intelligence in Medical Affairs – Digital leaders, Digital Majority and Digital Laggards
• Development of artificial intelligence tools for medical organization – Total benchmark class
• Development of artificial intelligence tools for medical organization – Digital leaders vs. digital majority vs. digital laggards
• Development of artificial intelligence – Functions / units or centers of excellence involved; collaboration with specific functions / units or centers of excellence; collaboration with multiple functions; external partners / vendors involved
• Usage of artificial intelligence tools and analytics by Medical Affairs - Total benchmark class
• Usage of artificial intelligence tools and analytics by Medical Affairs - Digital leaders vs. digital majority vs. digital laggards
• Factors responsible for successful AI based external partnerships/vendor relationships – Total benchmark class
• Factors responsible for successful AI based external partnerships/vendor relationships – Digital leaders vs. digital majority vs. digital laggards

• Digital Leaders: Medical’s biggest use of AI related to internal/external data sources is to understand patient experience (73%)

Best Practices, LLC engaged 74 executives from 53 leading life sciences companies in this research through a benchmarking survey instrument and interviews. The study insights are mostly from directors and higher management executives, representing nearly 80% of the participants. Insights in this research are presented into three different segments to provide deeper insights: Digital Leaders (16 respondents); Digital Majority (38 respondents); and Digital Laggards (20 respondents).

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