Deploying the iPad or Android-Based Tablet to Managed Markets Teams: Benchmarking Training and Effectiveness

Best Practices LLC's study identifies the key challenges, lessons learned and best practices for deploying iPads or Android-Based tablets to large customer-facing commercial groups within BioPharma and Medical Device organizations.

Study Snapshot

This study engaged 17 Managed Market leaders from 14 companies; all participants share leadership and oversight of Commercial groups at their healthcare organizations. Representatives from some companies participated in interviews.

Key topics include:

• Training
• Content Delivery and Usage
• Syncing Tablets with CRM Systems
• Security and Compliance Concerns
• Measuring Effectiveness
• Challenges and Best Practices

• iPad Training Venues: Benchmark partners use a mix of venues for conducting training. Classroom training remains a dominant training venue at more than 80% of benchmark partners. Additionally, 76% and 53% of partners respectively conduct training through webcast or providing home study material.

• Research Overview                                                                                   3
• Participating Companies                                                                          4
• High Level Key Trends Observed                                                            5
• Key Findings & Insights                                                                           6
• Current State of iPad Deployment                                               9                                                  
• Training for iPad Devices                                                                 15
• iPad Integration and Systems Development                                   22
• iPad Security and Compliance                                                         26
• Productivity Applications for iPads                                                 34     
• Field Usage and Measuring Effectiveness                                      39
• Top Challenges & Keys Success Factors for iPad Deployment    50
• Universe of Learning: Key Demographics of Participating Companies          57
• Appendix                                                                                            61

• What devices are being deployed in commercial organizations?
• How training are been implemented for the use of iPads/ Android based tablets within the commercial organizations?
• Types of training conducted for iPad/ Android based tablets usage
• Time spent in training for iPad/ Android based tablets deployment
• Standardized training for all representatives regardless of region or therapeutic area
• Groups responsible for streamlining and integrating iPads/ Android into existing computer networks
• iPad/ Android tablets security procedures and plans monitored
• Responsibility for monitoring iPads/ Andriod compliance
• Frequent check on electronic histories to ensure compliance
• Utilization of CRM apps on iPads/ Android based tablets in the field
• Managed market team integreated with CRM
• Managed market team use iPads/ Android based tablets in the field
• Effectivenss of using iPads for sales and managed market activities
• KPI's measured for the effectiveness of iPads/ Androd as a sales tool
• Changes in KPI performance since deployment on iPads/ Android based tablets in commercial organizations
• Barriers to access and utilization of iPads/ Android tablets
• Effectiveness of iPads vs othe media
• Impact on Managed market teams using iPads/ Android tablets
• ROI status on implementing iPads
• Top challenges faced while deploying iPads/ Android tablets in commercial organizations
• Top best practices on making iPads/ Android tablets deployment a successful investment