How Medical Affairs Creates Value & Relationships through Service to Critical External Groups: Benchmarking Report

STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

With unprecedented changes in the healthcare industry, the Medical Affairs function is now responsible for building relationships and demonstrating value across a wide range of stakeholders. While Medical Affairs has traditionally served established stakeholder groups (such as payers, advocacy, guidelines organizations, government agencies and ACOs/IDNs/HCPs), it is now also grappling with serving emerging groups such as specialty pharmacies, group purchasing organizations, large employer groups and pathway vendors.

This makes it vital for Medical Affairs to adapt critical new tools, services and activities to serve the needs of these diverse stakeholder groups.

Best Practices, LLC conducted this benchmarking research to examine the activities, services, roles and tools used by Medical Affairs functions from leading pharma, biotech and medical device companies to develop relationships with both established and emerging stakeholder groups. This report also highlights the key performance indicators and best practices used to demonstrate value to stakeholders, both internal and external.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Communications; Manufacturing; Consumer Products; Medical Device; Chemical; Biopharmaceutical; Clinical Research; Laboratories

Companies Profiled:
Abbott; Amgen; ApotheCom; Astellas; Bayer; Boehringer Ingelheim; cipla; CSL Behring; EMD Serono; Ferring Pharmaceuticals; Genentech; Janssen; Jazz Pharmaceuticals; Novartis; Novo Nordisk; Otonomy; Pfizer; Roche; Roche Diagnostics; Sandoz; Sanofi; Sanofi Genzyme; Santen; Seattle Genetics; Shire; Siemens Healthcare; Sunovion; Takeda Pharmaceuticals; Teva Pharmaceutical Industries Ltd; Tillotts Pharma; UCB Pharma; Upsher-Smith; Vifor Pharma

Study Snapshot

Best Practices, LLC engaged 50 Medical Affairs leaders from 33 pharmaceutical and diagnostic companies through a benchmarking survey instrument.

Key topics covered in this report include:

Medical Affairs Interactions with External Groups
Specialized Tools, Roles, Services and Involvement Timeline
Changing Policies, Activities and KPIs of Medical Affairs to Work with External Groups
Global Standards, Best Practices and Challenges

Key Findings

Sample key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Medical Affairs Work with Payer Groups
- Medical Affairs Groups to Involve: Health Outcome Researchers, Medical Field Teams and Medical Information Groups are involved most frequently with Payers.
Medical Affairs Work with Advocacy Groups
- Medical Affairs Services: Scientific exchanges with decision-makers and influencers are delivered at 53% of the companies. Collecting and integrating value pathway, medical insights on unmet needs and scientific, clinical and HEOR data presentations are delivered to advocacy groups by 52% and 48% of companies.
Medical Affairs Work with ACOs/IDNs/HCPs
- KPIs: Coverage determination is the most used KPI to measure the success of Medical Affairs' work.
Medical Affairs Work with Specialty Pharmacies
- Specialized Tools: Clinical trial recruitment or support, disease state education tools and online scientific publications are the most impactful specialized tools.

Table of Contents

I.	Executive Summary
	Study Structure & Design
	Participated Benchmark Class
	Key Findings and Recommendations
II.	Interactions with External Groups
	External Groups: Types Engaged by Medical Affairs
	External Groups: Importance and Work Effectiveness
III.	Tools, Roles, Services, KPIs and Interactions Timeline: Established Groups
	Payers
	Advocacy Groups
	Guidelines Organizations
	Government Agencies
	ACOs/IDNs/HCPs
IV.	Tools, Roles, Services, KPIs and Interactions Timeline: Emerging Groups
	Specialty Pharmacies
	Group Purchasing Organizations
	Large Employer Groups
	Pathway Vendors
V.	Regulation, Medical Affairs’ Global Work and Challenges
	Medical Affairs Work at Federal and State Levels
	Tactics to Adjust Medical Affairs Work Globally
	Challenges of Working with External Groups
VI.	Participants’ Demographics
	Geographic Responsibility of Medical Affairs
	Industries Supported by Medical Affairs

List of Charts & Exhibits

I. Medical Affairs Interactions

Association of Medical Affairs with established and emerging external groups
Importance of external groups to the work conducted within Medical Affairs
Effectiveness of work conducted by Medical Affairs with external groups
Importance vs effectiveness matrix: TBC, U.S. only and global segment
Top Medical Affairs functions involved with external groups

II. Medical Affairs Work with Payer Groups

Payer groups dashboard: Key tools, roles, Medical Affairs groups involved with payer work and relationship timeline
Functional involvement with payers
Tools deployed to showcase value
Services offered by Medical Affairs to payers
Effectiveness of the listed specialized tools used by Medical Affairs with various groups - U.S. only and global segment
Key performance indicators for work with payers
Medical Affairs activities conducted with payers

III. Medical Affairs Work with Advocacy Groups

Advocacy groups dashboard: Key tools, roles, Medical Affairs groups that drive advocacy relationship and relationship timeline
Functional involvement with advocacy groups
Tools deployed by Medical Affairs to showcase value
Services provided by Medical Affairs to showcase value to advocacy groups
Effectiveness of the listed specialized tools used by Medical Affairs with various groups - U.S. only and global segment
Key performance indicators for work with advocacy groups
Medical Affairs activities with advocacy groups

IV. Medical Affairs Work with Guidelines Organizations

Guidelines organizations dashboard: Key tools, roles, Medical Affairs groups that drive guidelines organizations relationship and relationship timeline
Functional involvement with guidelines organizations
Tools deployed by Medical Affairs to showcase value
Services provided by Medical Affairs to showcase value to guidelines organizations
Effectiveness of the listed specialized tools used by Medical Affairs with various groups
Medical Affairs activities conducted with guidelines organizations

V. Medical Affairs Work with Government Agencies

Government agencies dashboard: Key tools, roles, Medical Affairs groups that drive relationships with government agencies and relationship timeline
Functional involvement of Medical Affairs with government agencies
Tools deployed by Medical Affairs to showcase value
Services provided by Medical Affairs to showcase value to government agencies
Effectiveness of the listed specialized tools used by Medical Affairs with various groups
Key performance indicators for work with government agencies
Medical Affairs activities conducted with government agencies

VI. Medical Affairs Work with ACOs/IDNs/HCPs

ACO/IDN/HCP dashboard: Key tools, roles, Medical Affairs groups that drive ACO/IDN/HCP relationship and relationship timeline
Functional involvement of Medical Affairs with ACOs/IDNs/HCPs
Tools deployed by Medical Affairs to showcase value
Services provided by Medical Affairs to showcase value to ACOs/IDNs/HCPs
Effectiveness of the listed specialized tools used by Medical Affairs with various groups - U.S. only and global segment
Key performance indicators for work with ACOs/IDNs/HCPs
Medical Affairs activities conducted with ACOs/IDNs/HCPs

VII. Medical Affairs Work with Specialty Pharmacies

Specialty pharmacies dashboard: Key tools, roles, Medical Affairs groups that drive relationships with specialty pharmacies and relationship timeline
Functional involvement of Medical Affairs with specialty pharmacies
Tools deployed by Medical Affairs to showcase value
Services provided by Medical Affairs to showcase value to specialty pharmacies
Effectiveness of the listed specialized tools used by Medical Affairs with various groups

VIII. Medical Affairs Work with Summary Findings for Group Purchasing Organizations

Group purchasing organizations (GPOs) dashboard: Key tools, roles, Medical Affairs groups that drive relationships with GPOs and relationship timeline
Functional involvement of Medical Affairs with group purchasing organizations
Tools deployed by Medical Affairs to showcase value
Services provided by Medical Affairs to showcase value to GPOs
Effectiveness of the listed specialized tools used by Medical Affairs with various groups

IX. Medical Affairs Work with Large Employer Groups

Large employer groups dashboard: Key tools, roles, Medical Affairs groups that drive relationships with large employer groups and relationship timeline
Functional involvement of Medical Affairs with large employer groups
Tools deployed by Medical Affairs to showcase value
Services provided by Medical Affairs to showcase value to large employer groups
Effectiveness of the listed specialized tools used by Medical Affairs with various groups

X. Medical Affairs Work with Pathway Vendors

Pathway vendors dashboard: Key tools, roles, Medical Affairs groups that drive relationships with pathway vendors and relationship timeline
Functional involvement of Medical Affairs with pathway vendors
Tools deployed by Medical Affairs to showcase value
Services provided by Medical Affairs to showcase value to pathway vendors
Effectiveness of the listed specialized tools used by Medical Affairs with various groups

XI. Work at Federal and State Levels; Challenges Faced

Evolving Medical Affairs policies and procedures
Activities supported by Medical Affairs at federal and state levels
Approaches used to establish global Medical Affairs standards of excellence
Challenges faced by Medical Affairs in working with external groups

How Medical Affairs Creates Value & Relationships through Service to Critical External Groups

ID: POP-293

Features:

Pages: 101

Published: Pre-2019

Delivery Format: Shipped

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