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» Products & Services » » Sales and Marketing » Marketing Management » Deploying Marketing Programs » Marketing Communication and Promotion » Integrated Organizational Consistency

Marketing Communications: Optimal Resources for Superior Performance

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ID: 4503

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Published: Pre-2019

Delivery Format: Online PDF Document

 

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This 20-slide presentation analyzes the optimal resources needed for superior performance in marketing communications. The aim of this research is to gain insights into the staffing and expenditures of Marketing Communications groups in manufacturing, electronics and telecommunications companies. Based on a survey of 21 companies, the study covers: Staffing Levels, Staffing Resources per Activity, Budget Levels, Budget per Activity and 2004 Budget and Staffing Trends. This research originated from Best Practices, LLC's Internet Benchmarking Exchange service.

Industries Profiled:
Telecommunications; Computer Hardware; Computer Software; High Tech; Electronics; Manufacturing


Companies Profiled:
BT Group; AMD; Ingram Micro Canada; Canon USA - Semiconductor Division; Motorola; Celerity - Unit Instruments; Norlight Telecommunications; Cingular Wireless; QUALCOMM; i2; Sprint; Intrado; Telus Corp.; Memec; Texas Instruments; Onvoy; Xerox; PerkinElmer; Teradata

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