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» Products & Services » » Sales and Marketing » Marketing Management » Deploying Marketing Programs » Marketing Communication and Promotion » Integrated Organizational Consistency

Marketing Communications Review and Revision

DB Image

ID: 3681

Features:

Graphics

Words: 792

Published: Pre-2019

Delivery Format: Online

 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Implement a timely and effective interdepartmental communications review
process to ensure accuracy of communication.
A review process is useful in establishing a front-line checkpoint, so that
communications sent to dealers are more accurate, have higher writing quality
and meet uniform design parameters. But a review process becomes a hindrance
to the overall process if it becomes a “bottleneck” to the communications
creation and distribution process. General Motors Service Parts Operations has
taken these issues into account when planning its own communication review
process.

For its bulletin mailings, GM’s review process takes a maximum of 48 hours.
After the writer finalizes the copy, he e-mails it to the departments involved
in this particular piece of communication ...

Industries Profiled:
Manufacturing; Automobile; Medical Device; Pharmaceutical


Companies Profiled:
General Motors; Caterpillar; 3M

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